Custom Fashion Made to Fit Every Woman (WIP)
Daysi Collection Inc. Website Design
Project Overview
Company Overivew
Daysi Fernandez is the sole proprietor of Daysi Collection Inc. a small black owned fashion company. Mrs. Fernandez specializes in custom fashion design and clothing alterations. She also sells her own merchandise. Her mission is to help women and girls feel beautiful in the clothes they wear, no matter their age, race, shape or size.
The Problem
How might we eliminate the confusion clients face so that customers can know what services Mrs. Fernandez offers and book appointments with her?
The Outcome
My goal was to design a website that clearly showcases and describes what Daysi Collection Inc. is and does as a business.
My Role & Responsibilities
Sole UI Designer
Competitive Analysis, Content Low Fidelity-Wireframing, Mid-Fidelity Wireframing. Web Development
Scope & Constraints
Website Builder: My client wanted to use the web builder WIX for her website.
Tools
Wix
Figma
Photoshop
Timeline
1 week
Year
2020
Target Audience & Users
The current consumer base of Daysi Collection Inc. is Black and Hispanic/Latin women ranging from 16-90 years old, living in the South Bronx.
The Problem
Potential clients are often confused about what exactly Daysi Collection Inc. does and offers as a business
Ms. Fernandez does all of her business through Instagram DMs and phone calls. Her Instagram page does not explain her services This makes it hard for her to keep track of customer orders and bookings. She does not have dedicated space where They are not clear on the different types of products services she offers. When they do find out, they find difficulty in ordering her merchandise, and booking her services. Mrs. Fernandez also finds it hard to
How might we eliminate the confusion clients face so that customers can know what services Mrs. Fernandez offers and book appointments with her?
The Solution
Creating a one-stop-shop
The goal was to design a website that clearly showcases and describes what Daysi Collection Inc. is and does as a business. I also her clients to be able to relate to her by showcasing her personality throughout the website. FInally, I wanted to make it as simple as possible for people to book an appointment with her so she can easily track her bookings.
01. ResearchCompetitive Analysis
Who can we learn from?
Doing a competitive analysis has helped me as a designer, understand how to brainstorm and implement various creative solutions to differentiate Daysi Collection Inc. from the competition. I’ve completed a list of Daysi Collection Inc.’s main competitors: Alterations Specialists, Koko Specialists, and Rosario of Westchester.
SWOT Analysis
Strength
Daysi Collections Inc. offers both clothing alterations and custom clothing designs to clients at lower price points. They can pick and choose the service they want/ need without going to another business. Customers can also buy ready-made clothing and accessories.
Opportunities
The website copy should have a personable tone and mood so customers and clients feel more connected to Mrs. Fernandez as a business owner. The website should display Daysi a person, not as a company to connect more with clients. Expressing care for customers. Make it accessible to Spanish-only speaking customers.
Weakness
The business is not easily found online. There is currently no website or organized system to book service appointments. The focus is only on women at the moment, which missing a large portion of the population. There is also no social media marketing or branding.
Threats
The main threats are companies who offer a similar service (clothing alterations or custom clothing design)
Site Map
Wireframe
Final Design
01. Booking Made Easy
Clients can now easily book the service they want with the click of a button.
02. Clear Descriptions
Before, clients were confused about how Ms. Fernandez operated her business, now they can clearly see her offerings and process outlined on her website.
